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Nicole Kalani Hart Experienced Brand Ambassador

San Francisco, CA, USA Nicole-Kalani-Hart-Resume-2019.pdf
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Nicole Kalani Hart
244 Divisadero St., San Francisco, CA 94117 415.580.8288 NicoleKHart@gmail.com
Professional Statement
Nicole is an eager candidate with immense experience in the service and beverage industries, and is seeking an opportunity to transition into the cannabis world. She is looking to become part of a growing team that will benefit from abilities to problem solve under pressure, multitask with ease, and cooperate with others in a positive atmosphere. Nicole is a self-starter who prides herself on her optimistic spirit and results-orientated work ethic.
Education Experience
Saint Mary’s College of California, Moraga, CA
BA: Politics, Minor: Women’s Studies
Viva La Tan Salon San Francisco, CA Owner
May 2008
2014-2018
§ Created, funded and launched a mobile spray tan business
§ Mastered personal customer relations given the intimate nature of the spray
tan operation
§ Forged relationships/sponsorship programs with dance/cheerleading teams
throughout the bay area
§ Maintain a five star review rating on Yelp, a 100% customer satisfaction rating
on Square and GroupOn
§ Became the official tanning sponsor for the Saint Mary’s College Cheer/Dance
Team and UC Berkeley Cheer and Dance teams
MKTG, Inc. San Francisco, CA 2011-2013 (Ketel One Vodka)
Brand Ambassador-Northern California
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Laz Co.
(Antarctica Cognac, 0210 Vodka, 0210 Cognac, Peidrini Sangria) Brand Ambassador-Western Region
▪ Mastered brand education, performed presentations to key accounts and bar managers
▪ Represented brands at distributor meetings
▪ Sold in new brands to both on and off premise accounts in Nor Cal
▪ Organized and executed events at on and off premise accounts
Specialized selling and educational resource
Established relationships with key on- and off-premise accounts
Conducted Trade/Distributor/Account Staff Trainings
Targeted goals of new distribution, Drink Feature and Menu Placements and build relationships with key influential bartenders in key on-premise accounts achieve
Worked closely with the distributor sales force until final product placement is completed
Communicated and worked with event managers to ensure proper implementation
Maintained adequate, well-organized inventories of POS materials needed to support target account activities
Sold in and monitored success of on premise promotions/activities
San Francisco, CA 2010-2011

▪ Created POS designs and promotional materials specific to brands and accounts
▪ Managed models and bar staff for promotions and events on a frequent basis
▪ Analyzed market research to further brands sales
▪ Implemented sampling program for new brands with diverse accounts/focus groups
Formula Street San Francisco, CA 2010 (Heineken Portfolio)
Pacific Northwest Field Manager
§ Maintained and organized five remote markets and accounts
§ Executed promotions in each market
§ Managed promotional models and team leads in every market effectively
§ Conducted frequent reports on promotional staff to maintain excellence and
integrity
§ Held quarterly trainings on all of Heineken’s brands to models and account
contacts
§ Scheduled hundreds of promotional models to work events simultaneously in
remote markets
Legacy Marketing San Francisco, CA 2009-2010 (Pernod-Ricard Portfolio)
Brand Ambassador/Event Supervisor
§ Executed on-site promotional events for large, well known spirit client
§ Expert on quality execution of planned program platform
§ Maintained inventory of uniforms and other reusable POS elements sufficient
to support programming
§ Coordinated delivery of POS kits and other materials required to support
execution
§ Maintained an up-to-date schedule of planned events on national computer
data system based on direction of local client or distributor key account
manager consistent with brand plans
§ Generated accurate post-event reports capturing key goals/metrics specified
for each program
Showlocal LLC. San Francisco, CA 2008-2009 Sagatiba Cachaça
§ Run and Organize all promotions and events for Northern California for internationally recognized spirit brand
§ Work closely with Southern Wine & Spirits, Account Managers and Staff to successfully coordinate 100 promotions in the Bay Area alone per month
§ Independently managed two promotional model agencies to work under
Showlocal with the utmost professionalism and respect
§ Trained models on how to actively engage and educate consumers on the
brand
Professional and Community Affiliations
Board Member & Volunteer for Alter Ego (A DC Extreme Organization) 2014-Present Donor to Young Professionals Glide Memorial Church 2012-2018
Skills Microsoft Word, Microsoft Excel, Works, Microsoft Power Point