As a Senior Growth Marketing Analyst, you will play a key role within the organization by using a data-driven approach to make strategic recommendations and drive understanding of our fast-growing business. You will be a key member of the team that the Marketing department looks to for insights and strategic direction on user acquisition and retention across the Weedmaps ecosystem. In this role, you will be responsible for analyzing all aspects of marketing performance that drive user acquisition and retention with Weedmaps and making recommendations based on data driven insights.
You are someone who is a self-starter, independent thinker, and deeply analytical. You are detailed-oriented and capable of working in a structured manner to thrive in ambiguity. You have a tendency to roll up your sleeves, slice and dice massive sets of information, and build solutions to problems that have not been taken on yet. Understanding how to improve user acquisition and retention through data is second nature to you.
Analyze user acquisition costs across digital and OOH campaigns
Develop automated campaign reports and dashboards highlighting key success metrics
Supporting the product and marketing team with Ad-hoc analysis and SQL queries.
Working closely with the campaign and product managers to define A/B testing opportunities and assign tracking
Define and perform user cohort analysis across different personas and markets
Develop and build forecasting models to project marketing spend and user acquisition
Apply your expertise in quantitative analysis, and the presentation of data to see beyond the numbers, incorporate qualitative insights, and understand how we acquire and retain users
Analyze CRM marketing performance and make recommendations to improve user engagement
Minimum 2 years experience analyzing data and driving actionable results
Fluent in SQL or any other database querying language
Experience with GA, Amplitude and/or Qualtrix
Analytical thinker and structured problem solver
Strong background researching and manipulating complex and large data sets
Experience with data visualization tools (Chartio, Tableau, etc)
Familiarity with tracking pixels, cookies, geo fencing
Prior startup or tech world experience is a big plus
BA/BS degree or equivalent with specialization in marketing, finance, business, MIS, or related field of study
Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Barcelona, Berlin, Boston, Denver, New York, Phoenix and Toronto.
So what are you waiting for? Join the Weedmaps team!
About Green Thumb Industries: Green Thumb Industries (GTI), a national cannabis consumer packaged goods company and retailer, is dedicated to...Apply For This Job
Company Overview Caliva is your friendly and trusted cannabis brand. We believe in wellness options that work for your lifestyle;...Apply For This Job
Description Harvest, Inc.’s mission is to bring cannabis to the mainstream and to make all individuals feel comfortable and confident...Apply For This Job
Overview: To further assist our Legal Department, we are looking for a Compliance and Litigation Counsel to advise the Company...Apply For This Job
POSITION SUMMARY The Wellness Coordinator has a passion for life, passion for wellness and for healthy living. The Surterra Wellness...Apply For This Job