Email Marketing Manager
The Marketing team at Weedmaps is looking to add a a hungry, talented, and creative email marketer who loves engaging and educating consumers and customers. As an Email Marketing Specialist at Weedmaps, you will be crafting deeply personalized, automated, and scaled email marketing programs. You will have the opportunity to drive and execute our email strategy, end-to-end, while building, managing and optimizing our consumer and customer email programs. This is also a cross-functional position as you will also be collaborating across Marketing, Content, Product, and more to create, launch, and monitor the performance of our emails.
Your work will result in best-in-class email segmentation and targeting, increased performance and engagement, and more testing and optimizing. You must be able to generate high-impact ideas, effectively prioritize work, manage multiple projects simultaneously and drive them to completion – all while ensuring that everything is done with the highest quality.
Partner with stakeholders on the strategy and own the execution of our email programs
Fully own and manage evergreen email programs such as weekly newsletters
Identify and segment email audiences, improving targeting and personalization, and minimizing unsubscribes
Create, improve, and optimize mobile-friendly email designs and templates
Analyze and report on email performance and suggest improvements
Ensure we follow industry policies and best practices, and adopt the right technology
BA/BS degree or equivalent practical experience
3+ years of email marketing experience, with a track record of high performance
Expertise in data-driven marketing
Knowledge of email best practices including technology, design, layouts, subject lines, messaging, segmentation, list management, deliverability, and policies/laws
Experience building and executing creative assets and marketing content
Strong knowledge of HTML and CSS
Experience with Photoshop
Strong writing skills with a passion for high-quality, effective, to-the-point copy
Detail and execution-oriented
Strong communicator and collaborator
Experience with SendGrid, Iterable, and/or similar ESPs and marketing automation tools
Strong Google Sheets or Excel skills
Experience with Handlebars.js
Strong organizational, analytical, and problem-solving skills
Strong project management skills and ability to work effectively in fast-paced, fluid, and highly cross-functional environment
Fully covered Medical, Dental, and Vision for employee AND dependents
Matching 401k, 50% match up to 6% of employee contribution
3 weeks PTO and 5 sick days
Basic Life/AD&D (Accidental Death and Dismemberment)
Voluntary Short and Long Term Disability
Flexible Spending Account
Catered lunch provided 5 days a week
All the equipment that you need to get your work done
Fridge is always stocked with energy drinks and other snacks
Casual work environment, read “no suit and tie required”, but you are free to dress to the nines
Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come.
Established in 2008, Weedmaps is the leading technology and SaaS company focusing on solutions for the cannabis sector. Our mission is to drive the advancement of cannabis legalization and provide the software, services and data platforms that underpin the B2B and B2C segments. Our current software offerings include point-of-sale, wholesale and consumer marketplaces, branded product verification, orders management, fleet logistics, and compliance reporting. Weedmaps strives to provide consumers a single source of accurate and reliable information on products, retailers, care providers, strains and trends. Headquartered in Irvine, CA, with additional locations across the United States, Canada and the EU, Weedmaps has over 400 employees and is expanding rapidly.
So what are you waiting for? Join the Weedmaps family!