Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is among the largest cultivation, manufacturing and retail cannabis operators in the U.S. We provide a full suite of consistently dosed products catering to all consumers, from the novice to the connoisseur, from the medically treated to the recreational user. The company’s core values emphasize educating consumers while seeking to eliminate social stigmas associated with marijuana. We have developed strong partnerships with dispensaries, law-makers, physicians, and local communities – putting Cresco in a unique position to establish a national operation in the complex and developing cannabis industry.MISSION STATEMENT
Cresco aims to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Their operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, they will operate with the same level of professionalism and precision in each new market they move in to.JOB SUMMARY
Cresco Labs is seeking an Associate Digital Marketing Manager to join our corporate brand and retail Marketing team in Chicago, IL. In this role, the Associate Digital Marketing Manager will be responsible for the ideation, development and creation of content across owned digital and social media channels that align with our brand standards and guidelines. You will work with cross-functional partners across events, retail, human resources, public relations and many more to deliver content and campaigns in alignment with overall business goals. You will also be required to collect and review digital & social media data to develop more effective campaigns. This position will report to the Director of Digital Marketing and Social Media overseeing all digital and social media owned channels for brands & retail.
CORE JOB DUTIES
Create high-quality visual content (e.g. photo, video, stop-motion,etc.) for social feeds and digital platforms
Work with the social media team on creating and maintaining a monthly digital marketing & social media content calendar that aligns with overall marketing initiatives and goals
Conceptualize social media content and design from concept through deployment
Work with the creative team, photographers & videographers to develop campaign assets (e.g. photo, video, stop-motion, graphics) that align with our brand guidelines
Collaborate with the social media and paid media team to manage social media influencer relationships including coordination of campaigns, and reporting on performance
Work with cross-functional partners across special events, retail, human resources, public relations and many more to deliver content and campaigns in alignment with overall business goals
Develop and execute multi-channel marketing campaigns to drive customer engagement & activation, and report on performance
Assist in creating a digital and social media marketing strategy for Cresco Labs, our house of brands, and our national retail brand
Generate monthly reports and report performance of all social media & digital marketing campaigns
REQUIRED EXPERIENCE, EDUCATION AND SKILLS
Bachelor’s degree in Marketing, Communications or related field
Experience with photography, videography, and other visual content creation
Knowledge of digital marketing tools (e.g. Web CMS, Google Analytics, etc.)
5+ years of experience in digital marketing and social media
Strong knowledge of social media platforms (e.g. Facebook, Twitter, Instagram LinkedIn)
Track record of identifying, building, and delivering growth within a fast-moving organization.
Strategic SEO knowledge/experience is preferred.
Strong numerical and analytical skill set with ability to interpret quantitative data.
Strong communication skills (exceptional listening skills, persuasive and professional communicator) is required.
Exceptional project management and organizational skills are required.
Genuine interest in and passion for the cannabis industry is required.
Must be 21 years of age or older to apply
Must comply with all legal or company regulations for working in the industry
Infrequent domestic travel
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