Under direction of the Director of Operations – West, assists with developing, maintaining, and promoting effective relationships between the patients and the dispensary, resulting in increased traffic to dispensaries. Works closely with the dispensary and manufacturing leaders to drive profitable sales through effective coordination of resources, vendor partnerships and digital & print media.
Major Areas of Responsibility include:
Driving foot traffic into the dispensary
Developing strategies to capitalize on tourism
Leveraging vendor partnerships to drive sales and profit
Working with the market director and GM on a promotional calendar
Working with local industry specific agencies
Driving positive product quality and dispensary experience perceptions
Creating product awareness with existing and new patients
Building an engaged network through digital channels
Communicating activities and programs through digital and social channels
Identifying and fostering outreach opportunities
Ensuring patient input into outreach plans and projects
Administering and monitoring community outreach initiatives
Minimum Qualifications (Skills, Knowledge & Abilities):
Experience in cannabis promotions and outreach preferred.
Strong understanding of community outreach programs and an ability to leverage to drive KPI’s.
Strong interpersonal and negotiation skills.
Solid business acumen, management reporting, and problem-solving skills.
Excellent written, verbal and non-verbal communication skills required.
Ability to prepare written reports and correspondence, and presentations to leadership as required.
Ability to build and maintain positive relationships in order to gain support and achieve results both internally and externally.
Ability to exercise sound judgment and make decisions in a manner consistent with confident leadership.
Ability to organize and prioritize work.
Must be able to travel as necessary.
About Columbia Care Inc.
Columbia Care Inc. (“Columbia Care” or the “Company”) is one of the largest and most experienced multi-state operators in the medical cannabis industry, with licenses in 15 jurisdictions in the US and the EU. With over 1,000,000 successful sales transactions since its inception, Columbia Care is a patient-centered organization setting the standard for compassion, professionalism, quality, caring and innovation, working in collaboration with some of the most renowned and innovative teaching hospitals and medical centers in the world. The Company is committed to providing the type of education and transparency patients deserve and quality of product that clinicians expect. For more information on Columbia Care, please visit www.col-care.com.
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